Saturday, January 30, 2010

World's largest food service provider increases vegetarian options

Compass Group, the world's largest food service provider, recently launched their "Be A Flexitarian" initiative, drastically increasing the vegetarian options at over 8,500 cafeterias across the country.

The initiative's purpose is to, "...encourage people to 'Be a Flexitarian' by simply eating ONE meat-free meal a week." And by doing so, we can, "...make an impact on both our health and the environment."

The initiative was developed with the help of the Humane Society of the United States, which stated that, "...this initiative to promote the incorporation of more meat-free meals is the largest corporate program of its kind in the world."

This isn't Compass Group's first initiative to help animals, but it certainly is their biggest. Compass Group's U.S. cafeterias exclusively purchase cage-free shell eggs, and are large purchasers of hormone and antibiotic-free chicken, pork, turkey, and grass fed beef.

Thanks to the Be A Flexitarian initiative, I think we're going to see even more people seriously reducing their meat consumption, and becoming more open-minded to vegetarianism-- especially young people. Some of Compass Group's clients include Chartwells and Bon Appetit, which are both food service providers for hundreds of colleges across the country.

Compass Group's approach to addressing sustainable dining not only makes vegetarian eating more accessible, but also more appealing. Help spread the word of the Be A Flexitarian initiative by joining the Facebook page and inviting others.

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