Skinny Bitches or Bulimic Vegetarians?

Introduction
In 2007, few people would have expected a "no-nonsense" book of "tough-love" for American females to become one of the most succeful vegetarian advocacy publications in the Western hemisphere. This book, Skinny Bitch, spawned a whole slew of products including a cookbook, an instructional book on pregnancy, a journal, and now three work out videos. Already, the original book has become an international bestseller, hung onto the New York Times bestseller list (including a breif spot at the top), has sold two million copies, and has been translated into 20 languages.

While many vegetarian and AR activists have welcomed this book with open arms, too few people have heeded to the criticisms that this book preys on female body insecurities. Below, I will discuss why disguising a vegetarian message within a frame about weight-loss/management is not only detrimental to the health of adolescent females and young women but also trivializes the radical political orientation of veganism by conflating it with a self-interested, faddish diet. In light of continuous research that links the adoption of vegetarian diets by teens to disguise and/or justify their eating disorders, the sizist discourse that shames and blames "fat" people, and the vogue-ing of vegetariaism for the mainstream, I suggest that vegans ally instead with feminist and radical social justice groups to promote body acceptance and HEALTH rather than societal acceptance and "health."

"I am a vegetaian: I don't eat meat... or anything for that matter."
Just several weeks ago, a paper published in the Journal of the American Dietetic Association proved suspicions that many teen girls choose vegetarianism as a cover for their extreme dieting measures. The authors of the study conclude that

current [adolescent and young adult] vegetarians may be at increased risk for binge eating with loss of control, while former vegetarians may be at increased risk for extreme unhealthful weight-control behaviors. It would be beneficial for clinicians to inquire about current and former vegetarian status when assessing risk for disordered eating behaviors.

Though there may be health benefits from adopting a vegetarian diet, many who choose such diets do so as a guise to manage their weight in the most unhealthy ways.

John Cloud from The Times recentlyreported on this latest study:

in a 2001 study in the Journal of Adolescent Health, researchers found that the most common reason teens gave for vegetarianism was to lose weight or keep from gaining it. Adolescent vegetarians are far more likely than other teens to diet... [and] teens with eating disorders are more likely to practice vegetarianism than any other age group.

So while the public and socially acceptable answer many teenage vegetarian girls for their vegetarian may be "to save the animals/environment," at least one out of five (and potentially over half) really adopted the diet primarily out of concern for the health and/or image of their body.

Cloud continues, summarizing the results of the study:

approximately 20% of the [teen] vegetarians turned out to be binge eaters...compared with only 5% of those who had always eaten meat...This disparity in extreme behavior disappeared between [the ages 19 to 23]... But among former vegetarians, that number jumped to 27%.

Interestingly, teen vegetarians were four times as likely to be binge eaters than omnivores, but young adult vegetarians were no more likely, suggesting that many teen vegetarians started extreme dieting prior to their omnivorous counterparts. Most concerning is that over one of four those who had once been vegetarians as teens, but quit, were extreme dieters. That's twice the rate of eating disorders as among young adults who had never been or who still were vegetarian! The moral: the adoption of a vegetarian diet as a teenager for the primary purpose of body-management sets one up for serious risk of eating disorders in the future.

I Love them Bitches: Don't Have a Cow, You Fat Pig, LOL!
The authors and publishers of Skinny Bitch are not naive to the "self-loathing" young (and old) women feel as a product of modern capitalist patriarchal culture. The official Skinny Bitch website gives a concise description of the book, or at least why someone should be interested and pick the thing up:

If you can't take one more day of self-loathing, you're ready to hear the truth: You cannot keep shoveling the same crap into your mouth every day and expect to lose weight.

The answer to self-loathing, the book suggests, it holds is not to accept and love one's body, but to stop eating crap and lose weight--nevermind that many of the readers of the book are proabably already at a healthy weight.

Of course, the point of the book is not to make girls into "skinny bitches" but into veg*ns with jarring editorializations of meat processing and propoganda. The title is just a diversion to get people to pick up what Julie Klausner, in a scathing review of the book at Salon described as "a PETA pamphlet in chick-lit clothing and an innovative fusion of animal rights with punitive dieting tactics that prey on women's insecurities about their bodies." According to a previous review in the New York Times

[o]ne South Cal botique has sold more than 2,000 copies of Skinny Bitch because "[customers] just like the title." Likewise, one fasion publicist said that she "would never have read 'The Omnivore’s Dilemma.' I’m not even sure I know what an omnivore is. But I know what a skinny bitch is, and I know I want to be one."

To put it simply, the Skinny Bitch franchise is so popular largely due to the clever marketing that went into it. As the fasion publicist said, women know skinny bitches, and they know they want to be them; they don't necesarily know (or care) what an omnivore or a vegan is. With a title like Skinny Bitch, the book drew on a much larger, mainstream audience, like a magnet for body-insecure women. But is this more of a succss for vegetarianism or perpetuating body-image anxiety?

Klausner would probably agree with he latter: Skinny Bitch is more likely to perpetuate eating disorders than to nurture a sustainable compassion for animal others:

The relentless bullying peppered throughout the authors' advice accounts for much of the book's humor, including quips like "you need to exercise, you lazy shit," "coffee is for pussies" and "don't be a fat pig anymore." It was a formerly anorexic friend of mine who nailed it when she read excerpts from the book. "When you have an eating disorder," she told me, "that's the voice you hear in your head all the time."

The authors of the book, understand that bullying voice internalized in women from all races, classes, and regions of America that drives them toward unhealthy eating, and they are not afraid of exploiting it to humorously shaming/motivating people into eating "better" food. How ever tongue-in-cheek the humor of their tough-love style is, it trivializes that oppressive voice within women's heads and further validates false associations between fat/stupid/lazy/bad and thin/smart/agency/good. In many ways, the humor actually is apologetic for that oppressive voice as well as mysoginism and sizism.

PETA: People Encouraging Teen Anoretics?
The title of tis section may be hyperbole, but I also don't believe it is totally out-of-hand or false. On the contrary, the success of the Skinny Bitch franchise comes after almost two decades of PETA "selling" vegetarianism and sex in the form of attaining a more beautiful and virile body, which is almost always abnormally thin and fit. PETA, which unlike Skinny Bitch does not garb its political agenda in weight-management discourse, is no less the culprit of perpetuating body-image anxiety. The organization often utilizes fat phobia and sizism to shame/motivate people to adopt a veg*n diet. For instance, Vegan Kid notes that, according to PETA's video"Chew on This: 30 Reasons to Go Vegetarian," the #3 reason to go vegetarian is because "meat and dairy make you fat." Of course, many other things "make you fat," and meat and dairy need not be any of these things. They prioritize this "fact" because they know that most people are already insecure if not ashamed of their weight and size, and as such, it may be more compelling than reason #11 "because it is violence that you can stop."

Another example of the "fat" phobia/shaming done by PETA is in a response to Jessica Simpson's "Real Girls Eat Meat" shirt on the official PETA blog. According to this PETA employee, the #4 reason that "Only Stupid Girls Brag about Eating Meat" is that

Meat will make you fat. All the saturated fat and cholesterol in chicken wings, pork chops, and steak eventually leads to flabby thighs and love handles. I hope the upcoming "Jessica Simpson's Intimates" line comes in plus sizes! Going vegetarian is the best way to get slim and stay that way.

Here again, just like we saw with Skinny Bitch, is the perpetuation of the stereotype linking size to stupidity--something that has been common at least since the pseudo-science of physiognomy. Worse of all is that PETA even has the audacity to distribute "Chicken Chump Cards"--which are still available at their online store and Petakids.com--to kids, of wich one shames fat children. On the front of the card is a sad, morbidly-obese child entitled "Tubby Tammy;" on the back it explains "how" chicken makes you so fat you'll have to wear a bungeecord for a belt.

Again, these three cases of fat phobia/shaming are in no way trivial. Each is part of a highly calculated marketing tactic to "sell" vegetarianism as a social panacea. The discourse in the blurbs and visuals has little to do with enhancing and sustaining health (or even a healthy body weight), but about looking your best for society which will reject you as a big fat, stupid person who is probably less compassionate and more self-indulgent than the other kids.

Unfortunate for the well-intentioned female animal advocates of PETA, those who do not conform to the mainstream's socially acceptable standard of beauty for women, the very standards PETA perpetuates, will be harassed and shunned. Take for instance the reactions at Perez Hilton to a publicity stunt in which a pregnant woman posed in a mock-gestation crate to protest hog farms. Comments included:

Yikes, I get the picture, but hmm... saggy boobs= kinda gross!!!!

What's a tubby naked bitch in a cage got to do with eating pork??

She needs to go on a diet

wtf is this about

ewwwwwwwww

Moo cow..UGLY

Why couldn't they have chosen an attractive female?

Of course, no one deserves to be called such horrible, mysoginistic and speciesist names; but it would not be surprising if PETA, or some animal advocates in general, used the same rhetoric to attack a woman who was promoting pork. As is suggested in their anti-fur ads, "Be Comfortable in Your Own Skin," one blogger comments, PETA "is basically saying that yes, you should let animals keep their fur because you should be comfortable in your own skin–as long as you’re a size 2 and conventionally beautiful."

Lettuce Entertain You: Vegetarianism is the New Black
Nearly all of PETA's ad campaigns utilizes not just any woman (or man), but celebrities, and not just any celebrities, but particularly physically attractive ones who are actors and musicians. These celebrities, thus, are visual icons. There are few, if any ads of famous (and beautiful) female scientists, photographers, authors, scholars, etc. suggesting the organization values (or at least values the people who value) "entertainment" over "art," science, and literature. Such famous people may not be "cool" enough for PETA's campaign targeting youth. Vegetarianism and AR is being "sold" as the "in" thing, and as is evident with anti-fur slogans in the movement that publicly shame women for wearing fur (i.e. "the Trollsen Twins," "Fur is worn by beautiful animals and ugly people"), women who do not conform are not only moraly but physically ridiculed.

Let me emphasize that the use of such visual celebrities is very deliberate, and, as I believe, very misguided. The use of these celebrities over others emphasises not any moral, political, artisitc, or intellectual of the particular person being associated with vegetarianism and AR, but an image. One should go veg because vegetarians are pretty, hot, badass, or funny, not because they are social/political radicals healing injustices everywhere or writing/discovering something that will change the world. (Unfortunately, television, cinema, and the internet have made the former celebrities' images much more prominent and at the expense of the great works of scholars, scientists, artists, and social entrepeneurs).

To return to Chris' point, PETA dresses-up celebrities in vegetables instead of showing them eating vegetables because PETA doesn't really care what people eat so long as their "food" does not come from animals. For all they care, vegans could just eat a Boca burger, potato chips, and a soft drink--not exactly a nutritional powerhouse. The ads are intended not to promote HEALTH, but to promote an image. By dressing up celebrities in vegetables, PETA is marketing the vegetarian diet as either sexy and/or graceful. Vegetarianism, in a sense, is the latest fshion, "the color" of the 21st Century.

However, note that by framing vegetarianism and AR as an image, as an "in" thing, it easily can become an "out" thing. Many of these ads and campaigs which target younger audiences may influence thousands of people to try out vegetarianism and AR, but the question becomes "for how long?" If vegetarianism is a matter or being like a particular "cool" or "hot" celebrity, especially one whom may be obsolete in two years, as soon as another "cool" celebrity comes around who eats animals or people realize how potentially challenging a vegetarian diet can be (all the social and emotional maintenence that is involved) they may shrug it off; it's just not worth it, just as those irksome designer heels are just not worth it.

Basically, if one cares about animal "rights," veg*nism is essential to putting their values in practice, but veg*nism is only contingent if they care more about body-image, which can not only be attained a number of ways, but is also something that cannot be guaranteed by a strict vegetarian regime. Certainly one can be "vegan" and eat unhealthy foods and not exorcise, but some people are not naturally disposed to being "thin" as others--making the pursuit of thinness a futile journey. In the end, those people striving for thinness on a veg*n diet may be unhappy with the lax results and move on to "the next big thing" to lose weight so that they can achieve their "ideal" body size.

On the other hand, if vegetarianism is "sold" as a political-ideological-intellectual orientation and commitment, it becomes a part of one's values, and hence one's more permanent identity util those values change, if they change. Instead of going for numbers, if non-profits and other organizations went for outstanding citizens, we may have much stronger and longer-term advocates on our hands. So much of these attempts take the "shotgun" approach by trying to hit any and eveyone in a mass audience. Tragically, many of these politically active and radical people are being "turned-off" to the vegetarian message and thousands of dollars are being wasted because these ads and discourses more than likely alienate and offend potential ARAs who are not "thin" like the women in these ads, and more generally, unjustly contribute to the anxiety of girls outside the movement about their own body image.

This is an abridged version of the original, cross-posted @ HEALTH